2017 BIG Star Awards - Next BIG Rising Star
2017 BIG STAR AWARDS
Individual Achievement Award Nominees
Next BIG Rising Star - An individual with 3 years of less working in any capacity in the industry displayed outstanding skills and enthusiasm in bringing the benefits of advertising to his/her clients' businesses.
Click here to vote now!
"Although Riki has just under two years of sales experience, he has quickly gained the trust and respect of his clients – from media buyers to CEOs.
Riki has an inventive and personal approach to selling. A few weeks after beginning at Drawbridge, Riki quietly pulled b-roll from Drawbridge marketing resources and wrote a personalized script to design and narrate a 60 second introduction video. The video describes the problem of fragmented identity, the solution Drawbridge offers through cross-device, and how Riki, and Drawbridge, can help. After approval from the marketing team, Riki started using the video to pitch to clients and build his book of business. This unique piece of collateral has not only opened a lot of doors for Riki, it also clearly showed his passion and initiative to the team off the bat!
With just two quarters under his belt at Drawbridge, Riki has already been involved in over 200 client calls, meetings, and proposals – a true testament to the rapport he’s built with his clients. Early in his Drawbridge career, Riki championed an aspect of the sales pitch called "Why Drawbridge?". The piece has been so successful that each of his west coast coworkers has adopted it into their pitch.
As the West Coast Director of Sales says, “Riki is making it rain!”
Outside of Drawbridge, Riki has spent a lot of time networking with the Bay Area community. Whether it be SF Big events or happy hours surrounding AdExchanger's Programmatic I/O, you’ll find Riki deep in conversation about industry trends.
Next up on Riki’s agenda is to help Bay Area companies and professionals generate leads and engage in conversion-based advertising through his podcast and blog, The Wealthy Healthy, which often features interviews with Bay Area professionals who succeed in the face of adversity.
From dressing up in Oktoberfest costumes for client happy hours to delivering consistent cross-device success on his campaigns, Riki has proven to be a huge asset to Drawbridge already!"
"If we’re introducing something new, you can bet Yoonha Jeong is there when the ribbon gets cut. And most of the time, she’s the one with those giant scissors. Whether it’s joining new practices in their infancy, developing unconventional brand integrations, or founding cultural groups, Yoonha has been at the forefront of every aspect of the industry since her first day at Essence:
- Yoonha started in our graduate rotation program to get experience in multiple disciplines, such as biddable, planning, account management, and ad operations.
- She then joined our mobile team, wanting to hop on that train as early as possible. During her time on the team, she developed trainings and the “Quarterly State of Mobile,” an overview of the latest trends and technology and possible applications for them.
- When the mobile team evolved into the Partnerships and Emerging Media (P+EM) practice, she expanded her scope well beyond mobile and even beyond what we consider to be digital. As a P+EM manager, she often works with non-media partners that have never worked with an agency before. From custom giveaways to augmented reality to artificial intelligence, Yoonha knows there’s always something new and different to discover.
- Between the mobile and P+EM teams, she’s worked with such clients as Zagat, YouTube Red, Android Pay, Android, Method, and DoubleDown Casino. This wide view gives her the ammo she needs to attack any client brief.
What drives Yoonha is the desire to create something new. If a career is like rock climbing (and no one’s ever said it isn’t), Yoonha is a talented free climber. She finds the handholds and toeholds she can use to scale the mountainside, stretching for the clouds and doing so without a safety net.
It’s hard not to be in awe of someone like that, and indeed, she’s well-respected among her colleagues and clients, especially for YouTube and Google Home. Even those who don’t work with her on campaigns have benefited from her dedication to moving our company forward."
- She co-founded the Diversity@Essence group, a main driver behind making diversity and inclusion a priority for our executive team this year. Even as she’s working with company leaders, she’s still planning panel discussions, speakers, and other events to keep the dialogue on this important topic going.
- She also takes this conversation outside the office by taking the group to events like Tech Inclusion and Women in Wireless.
- She’s on SF’s social committee, using her skills to plan events and surprise treats to thank our employees for their work. Never underestimate the importance of getting the whole office outside for a lazy trip down a river.
In less than three years, Yoonha has recognized how much the industry shifts -- in terms of technology, ideas, even the people who work in digital. If it’s new, it’s Yoonha’s for the taking. As she goes forward, who knows what else she’ll find."
"Programmatic Media Planner Max Massengill is a digital media mercenary. If you need a campaign planned, big or small, launching two months from now or two days, he’ll get it done. And he’ll get it done with a smile.
Max, based in San Francisco, is the go-to expert for all campaign managers on his accounts. As the sole programmatic planner on HP, Max worked on over 100 campaigns in 2016. If Max were in the NBA and every campaign was a point he scored, he would tie Wilt Chamberlain's record for most points in a game. Max is not nearly as tall as Wilt, making it even more impressive.
What exactly did he do on these 100 campaigns?
- He launched one of the first programmatic buys ever on Roku, building us a sturdy bridge between digital and TV.
- He negotiated data licensing agreements that gave him access to proprietary publisher data he could utilize in creative ways.
- He helped create a rubric for how to reconsider the traditional homepage takeover and expand its potential uses.
- He learned how to implement different measurement offerings to get consistent, accurate study results in all types of situations, from incrementality lift studies to in-store attribution.
- He built sophisticated sequential messaging campaigns to squeeze every bit of juice out of the fruits of the creative’s labor.
Max looks at the industry like it’s a 24-hour buffet and he’s always ready for seconds. For the past 18 months, he’s been gobbling up everything he can about programmatic. Max even reads RTB API specs for fun. People don’t read the specs to build their Ikea furniture, and there are no words in those.
It’s one thing to understand the technology; it’s an entirely different thing to be able to explain it to the average citizen. But Max is a respected advisor to HP. Cognizant of his clients’ different knowledge levels when it comes to digital, he’s able to adjust his answers to give each person what he needs.
This behavior shows how much Max cares about others. He’s so positive that he scares the more cynical among us, but only for a bit -- his good nature is too strong. He’s always teaching new employees the basics around media planning, advertising technology, and our accounts. He’s a friendly face in this new world of media and client service. Even when he’s networking or in low-stakes meetings with vendors, he believes in showing everyone the same level of respect. That’s all too rare these days.
In his time as a digital media mercenary, Max has developed an array of planning skills to complete work for different products. He reacts quickly to client requests while proactively suggesting how they can incorporate the next big innovation into their campaigns. He’s the digital media equivalent of an action hero winning the day in slow motion, grinning at the camera the whole time. Who wouldn’t want to work with someone like that?"
"If Nikki Martinez didn’t have a passion for digital, she would hate her job.
As a manager on the Partnerships and Emerging Media team, she digs into the deepest digital caves, scraping off the detritus - bad partners, bad technology, bad concepts - to uncover a gem of an idea. Those gems become beloved campaigns that advance our position in the digital space, at the same time strengthening our relationships with product teams for Google Search, Google Cloud, Nest, and more. Here are a few examples of her efforts:
- She proactively presents ideas, such as the “Earth Day”-themed concepts she shared with Nest to push them to run more awareness campaigns.
- Nikki is the innovation lead for Google Assistant and Pixel. Her focus is on idea generation, whether that means running a brainstorming workshop between our clients and Buzzfeed or developing a digital out-of-home and virtual reality proposal for Google independent of a client brief.
- She’s a fixture in office conversations about the future of our industry. She moderated the first ever Emerging Media Face-Off panel, creating the atmosphere for an enthusiastic debate about the future of digital out-of-home between our experts and our publishing partners.
- She traveled to LA to monitor the production of a branded content series we created for Google Search and make sure the brand had its day in the sun without shining excessively. She also spent time building relationships with the clients and the publisher.
- She creates visuals for proposed brand integrations. Like the best pieces of art, they work on multiple levels: for the campaign at hand and for another campaign in the future if there’s a change in the plan.
- She is present at local industry events, having attended the sfBIG Holiday Luncheon, TechCrunch Disrupt SF, and the SF NEXT conference, to name a few.
- She taught a digital advertising 101 class for PreHack, a Bay Area-based boot camp for adults transitioning into marketing careers.
In all of these situations, Nikki encourages honesty and collaboration. As we all know, it can be tough to share constructive feedback or disagree with clients, but without Nikki’s forthrightness, we would not have the partnerships we do. She has a designer’s eye, a storyteller’s heart, and a straight-talker’s mind… and vocal chords… and backbone.
Nikki contributes to San Francisco beyond the world of marketing, too. As the office lead for the SF arm of our Global Citizenship team, she focuses on how to make a positive impact in the Bay Area. So far under her tenure, our San Franciscans have developed career workshops for our nonprofit partner, Year Up; volunteered at events that help the homeless community; and facilitated talks in the office on recycling and conservation.
Excelling in her role, enriching her colleagues’ understanding of digital, striving to help the community: she may be the one who goes gem hunting, but we know we already have a jewel of an employee in Nikki."
"Don Wilson almost became a doctor. A Molecular Biology major in college, he decided to jump off the medical path his senior year and dive into digital media instead.
While it’s a loss for all the molecules and biologists he would have worked with, Don’s decision has been a boon for us. The self-described “data addict” is a natural fit for direct response campaigns. As an associate search and biddable manager, he gets to spend his time working to maximize ROI for his clients, relishing the feeling of discovering a new way to minimize CPAs.
Don’s scientific mind has been responsible for quite a lot in his time at Essence:
- He spearheaded our first Apple Search Ads campaign for Google, demonstrating its effectiveness as a new platform. This work became the foundation for a global best practice document he put together with a colleague.
- He manages beta products to test their effectiveness. He recently launched a new opportunity with YouTube to evaluate newly developed optimization metrics.
- He consistently provides input on campaign testing plans for Google and owns post-campaign analyses for his campaigns.
- Don can get up to speed on a new account faster than a DNA strand can replicate itself. For example, in less than a week this past February, he was able to take the lead on launching Grammys creative for the Pixel campaign.
- As a peer trainer, he shares his knowledge of how to use biddable platforms, write reporting commentary, and make in-flight optimizations with new and younger employees.
- As a member of the Pirates, our cultural ambassador committee, Don works to foster connections within our San Francisco office and positively shape our company’s culture. Even data addicts know they need to take breaks sometimes.
Don loves to share what he knows; it doesn’t take a scientific mind to realize he also loves to learn. He’s attended talks hosted by Google, Tune, and General Assembly, as well as virtual MMA webinars on industry trends. He also regularly meets with reps from Facebook, Twitter, Apple, and more to satisfy his craving for new information.
Overall, Don’s diligence and consistently strong performance makes him a respected figure in the SF office. His colleagues speak so highly of him that they’re going to run out of words to describe him pretty soon. They’ve already used all of these: responsible, intelligent, reliable, accurate, steadfast, phenomenal, rock star. Who would want to be a molecular biologist when you can be all of those words instead?"
"Data is at the core of what we do. Among our younger employees, no one understands this better than Planner Hilary Maloney. That ability to see the world in data points leads to a deeper understanding of how to achieve success. It’s like creating a shortcut in a hedge maze, and Hilary has a chainsaw.
Her interest in data reflects her thoughtful approach to digital. She considers not just the impact of the data on our targeting tactics but also how to communicate these tactics to our clients. This manifests itself in a few different ways:
- Hilary has taken on the role of planning lead on the Nest Pro vertical, managing the whole campaign lifecycle, from identifying media goals with clients to giving her colleagues the necessary info to launch.
- Hilary worked with our partner agency, PHD, to define audience segmentation for Nest, creating a foundation for how to approach audience targeting across online and offline channels.
- She analyzed performance on YouTube to advise clients how to use persistent branding to improve recall.
- In the quest to understand digital’s impact on in-store sales for Nest, Hilary identified a metric, cost per incremental store visit, that can be used to map digital activity back to store sales.
- She consistently creates presentations that turn data into stories, and has been a last-minute star on more than one quarterly review.
Hilary reaches beyond her day-to-day responsibilities because she wants to learn more about how brands really grow. That’s why she supports our strategy team on additional projects, like a white paper for Google on the future of the connected home. Not only did this give her a chance to work with our strategy leads in London, but it also allowed her to indulge in one of her self-described “obsessions”: how consumers are responding to the advances in connected home products.
As much as we enjoy enabling her obsessions, we appreciate even more what she’s done for our employees. Here we believe in “Essential Love,” a concept that unites us no matter where in the world we work. Hilary truly embodies this concept. She’s a peer trainer, leading her colleagues through the development of new skills and expertise. No easy task, as anyone who’s ever dealt with millennials knows. As a member of our cultural ambassador committee, the Pirates, Hilary focuses on ways to develop deeper connections between employees, both in the San Francisco office and across the globe. In particular, she focuses on how to make our employees with families feel more included and how to create a culture of innovation.
Those two people goals might seem unrelated, but they’re both about reviewing what we know to determine how to move forward. Whether Hilary is looking at data on video views, sales, or our people, she’s always thinking about how to make it easier to cut through the maze."
"Jessica Ke, an Associate Media Activation Manager in our San Francisco office, is wise beyond her media years. Though she’s only been working a little over a year and half, she knows more than people who have more experience, people who have had more jobs, and maybe even her clients. Not surprisingly, Jessica’s wise enough not to point that out.
Most newbies are intent to learn only what they need to make it through the day. But Jessica is thinking big picture. She realized early on that if she understands the full campaign lifecycle, where other disciplines fit in, where our goals connect with our clients’, where we go after the end of a campaign, she’ll become a more effective marketer and elevate her team’s performance, too. It’s like Jessica is painting that big picture with her knowledge, filling it in as she learns. But it’s not for her eyes only; her colleagues are more than welcome to enjoy her handiwork.
Where’s Jessica getting all this big picture inspiration? Everywhere:
- Jessica manages the process of ensuring her campaign performance data is accurate within Olive, our proprietary campaign management platform, as well as within all internal and client-facing dashboards.
- She has taught employees of all levels how to use Olive, using her experiences with Google to help HP transition to the platform last year. When she became an official peer trainer, it was only a formalization of what she had been doing informally for some time.
- She’s contributed to feature developments for our client-facing dashboards and Olive. For example, she completed a user experience interview with our Systems team so they could get a better idea of what an ideal platform would look like.
- She was part of a task force that created a comprehensive overview, checklist, and launch tracker for our proprietary measurement survey, Scrutineer.
- She’s a resource for dynamic creative execution, particularly when working with partner agencies.
- She’s even sharpening her communication skills by taking on more client comms than is required within her role. For instance, she managed and presented the campaign wrap-up for Google’s 2016 “Year in Search” video.
Basically, Jessica’s inside the Internet, moving the pipes around to get everything -- data, creative, client comms -- where it needs to go. And then she’s hopping out of the Internet to update that big picture of hers.
If all of that were all Jessica did, that would be enough. But it’s not:
- She regularly meets with her Google clients and Bay Area vendors and publishers to stay up to speed.
- To stay informed on issues related to the industry, she attended an event put on by an organization called sf.citi, in conjunction with the ACLU. The topic was how tech companies can be better advocates for immigrants.
- She volunteers as a verbal SAT tutor as a part of Minds Matter SF - Bay Area, teaching a class of two to five students on Saturday mornings."
"Wendy Yuen joined Fetch in 2015 as a Paid Social Media Account Coordinator and has displayed significant knowledge and enthusiasm to her department, Fetch's offices overall, and her clients. She now holds an Paid Social Media Account Manager role and proves her mobile expertise across some of our largest clients. Wendy has become an invaluable resource for Fetch's growth, thought leadership, and clients overall.
Outside of her regular role expectations and in preparation for a major launch of a new client, Wendy worked diligently with her team members on a 21.5 hour workday. During this critical launch phase, she set herself worked alongside her team members in trafficking, building, and checking for any campaign errors. She also helped work with the team in making sure the process was efficient as possible and found areas to reduce time. After a short rest, she was back in the office again ready for her next task.
Wendy’s attention to detail and perseverance help ensure the launch would have the best foot forward and had outlined the precedence of future campaigns. With her involvement, the original plan did not need to be compromised and deadlines were met. Overall her accountability to her work and strong work ethic ensures that the agency continues to deliver exceptional work.
To ensure her work is above and beyond the goals and standards of the agency, Wendy not only extends her efforts to find actionable insights to improve campaign efficiency, but also find areas where processes can be streamlined. She is consistently taking on more responsibility of managing client relationships by answering and filtering requests, training members within her team with the intention for them to grow in their career, and working closely with members outside her department to ensure communication is aligned across and the needs of multiple departments are mutually met.
Wendy brings her enthusiasm and passion to learn within the industry by she staying updated on relevant industry news and continuously attends learning sessions. She is continuously recognized as a reliable team member among her department as well as other co-workers outside her department. Her team mates and coworkers have nothing but positive comments to say about Wendy and her diligent work ethic. She constantly goes above and beyond to inspire others and provide measurable results. As an active member of the greater Bay Area marketing community she also attends professional events, such as Women in Wireless and partner events."
"Erika is an absolute Rockstar! If you don’t believe us, ask anyone who’s worked with her. Erika has the remarkable ability to impress both clients and co-workers with the way she tackles any project. She has a hunger to learn, taking advantage of iCrossing’s own iXU courses in addition to General Assembly to expand her skillset and provide better cross-channel recommendations to clients.
Time and time again she’s driven growth for her clients through a combination of optimizations and smart testing strategies. On one of iCrossing’s biggest tech clients, she launched a new account structure that drove 167% lead growth Quarter-over-Quarter and beat the CPL goal by 54%. On a separate program, she was able to scale leads by 31% by implementing a retargeting strategy within search.
After all the hard work, Erika still finds time to give back. She spends countless hours training and mentoring junior members of the team. She also donates her time and expertise to the Humane Society of Silicon Valley (HSSV) by managing their Google Grant program and providing feedback on several other aspects of their digital presence."
Just Media Inc.
"Sean Brennan’s growth at Just Media has been exemplary, from being the company’s first intern to now managing a group of Paid Social Media Specialists. Since day one he has brought an infectious smile and a passion to learn that is contagious among the team. Sean was quick to pick up all the paid social media platforms and was promoted from intern to Paid Social Media Specialist in only two months. As a specialist, he handled up to 10 clients ranging from large B2B tech clients, such as AWS, to more blossoming clients as Lifesize, all the while learning the differences in targeting with B2C clients such as Wearhaus and Zepp Labs.
Sean, while being the first intern, brought a lot of firsts and innovation to not only the Just Media Social Team but also to the agency as a whole. Sean was the first to have his case studies published by Facebook, and was instrumental in multiple LinkedIn Beta Partnerships. He helped organize the department with countless forms to streamline work across media, analytics and social departments. Sean is also a founder of the Just Cares program, whose mission statement is:” Hand in hand and heart to heart, Just Cares engenders a culture of active goodwill and inspires positive change by sharing Just Media’s resources with local and broader communities”. Sean’s positivity and outreach led to the first Just Cares event at the Alameda Food Bank and online virtual food-drive that raised over $1,000 in a few weeks.
It is crazy to think that Sean has only been at Just Media for 18 months; he has already accomplished so much and has a long-lasting footprint on the Just Media Social Team. He is often one of the first in the office and the last to leave as he touches the day to day on 8 accounts and manages 3 specialists on over another dozen accounts. As the team has grown and transformed, it has had a stable foundation with Sean Brennan as one of the managers. The young man who instills confidence in his peers, leaves smiles on his clients’ faces, and receives respect from media planners is just beginning to blossom. His growth has been instrumental in closing new business for the company, as he has helped pitch and onboard large accounts such as Box and VMWare. All the while he has also brought in 3 other key members to the Just Media family across the media and social team, and even added another Brennan to the Austin office, with his cousin starting in April. The future is bright for Sean, and we are honored to nominate him for SFBIG rising star."
"If there was a category in the Olympics for media planning, Cameron Willig would win Gold in every event category.
Cameron joined us last summer, fresh out of college with a bit of SEM experience from an internship. Since her arrival, she has proven to be a media Rockstar, never one to shy away from a challenge and constantly seeking opportunities to learn and grow. She was proactive in getting numerous Google certifications shortly after joining. She quickly earned client trust on numerous accounts through her passion for media planning, accuracy in work, and desire to drive business results, rightfully earning a promotion to Media Planner at the end of the year.
While her direct supervisor has been on maternity leave, Cameron has been strategizing, launching, executing and monitoring various campaigns while needing minimal oversight. To give you an idea of the scope of work here, she has helped managing 8 different clients, produced over 55 client reports, created and delivered over 10 client presentations, and launched over 5 new campaigns. Throughout all of that, Cameron was instrumental in interviewing and evaluating candidates for two assistant media planner roles. She eagerly contributed to the final selection and training of those new hires.
Despite all that was on her plate, the quality of work never diminished; rather we saw her rise to the occasion with increased confidence and even more innovative thinking, launching several new test initiatives.
Her colleagues, well aware of her skills, can be found hovering her desk. They may be asking for help with everything from ComScore and other research tools, to executing the latest Instagram ad products.
Most recently, Cameron devoted numerous hours to a big new business pitch. Spending extra time in brainstorming sessions, and flying with the team for our first meeting with this potential client paid off when we had a successful meeting with the CMO and won the business
She’s gone far outside her standard job description for a media planner, and has done so with grace, an awesome attitude, kindness, and professionalism. We can’t imagine anyone more fitting to receive the next BIG Star award, we know she will continue to go beyond her standard role and no doubt will become a key Marketing leader in the Bay Area one day."
"Kris Udang was supposed to be a fill-in for one month stint. In his previous work-life, he had worked as a researcher for a biotech firm conducting analysis on how algae can be used to improve farming. He had done a stint as a project manager at a technology company, but absolutely no experience in the advertising or marketing industries. Kris told us he was interested in becoming a producer, so we took a chance on him as a temp fill-in for someone who was out on leave.
By the end of his first week, people at the agency were marching into the CEO's office advocating we make Kris a full-time hire. His passion and enthusiasm were infectious and people were saying, "I want to work with this guy!"
So we hired him. And what a great move it was! In two short years, Kris has become a key cog in the wheel that makes Traction spin. He is the lead producer on our second largest account and keeps those trains moving on time, on budget, and with happy clients that sing his praises and happy teammates who appreciate his hard work.
But Kris is a Rising Star because he is bringing to bear his expertise in scientific methodology learned from years as a genetic research professional to reinvigorate the analytics practice at Traction. He has been voraciously consuming online resources to gain expertise in the tools and methods typically found in the industry and is challenging the status quo on them through his outside lens as an academic researcher.
We see Kris future being a core member of an analytics practice that drives more meaningful results and understanding of the effectiveness of our work."
"Matt “the Senator” Olivero.
The next time you meet someone trash talking millennials, introduce them to Matt Olivero. I guarantee that he will change their mind and give that person faith in our future leaders!
Matt exudes professionalism. Most days, he is the first one in the office, cup of Peet’s in hand, carrying a bag of freshly dry cleaned shirts. It took us a full year to convince him that jeans were appropriate wear for the agency.
He has worked across many of UM’s clients – including Schwab, Ghirardelli, Cathay Pacific, Slack, Truvia and Fitbit. I steal him onto the businesses I work on because there is nobody I trust more than Matt. There is a lot of integrity in his work. He works hard and is organized and diligent - always finding a way to get the work done no matter what the demand. Because of the way he conducts himself, he has created an incredible amount of trust and confidence in his community.
He is composed. He is an approachable and patient manager. He presents with confidence to clients as he always takes the time to prepare, and to think about what questions might be posed during meetings.
His skills in media cover the gamut from technical to strategic: whether it’s trafficking a complex campaign, creating optimization recommendations from reporting, uncovering audience insights, or articulately presenting a recommendation to clients. He has a deep knowledge of digital media paired with offline planning skills. On the Schwab business, he expanded his digital skillset with print planning, and eventually took ownership of the branch relocation and local efforts. He has brought his creative spark and diligent project management skills to a number of major product launches, including Schwab Intelligent Portfolios, Ghirardelli Chocolate Covered Collections, Ghirardelli Easter Bunnies, Truvia Nectar and Fitbit Alta HR. He also executed the first test of You Tube bumpers in our network showcasing his ability to be nimble and sell through new ideas.
But don’t just take my word for it.
His colleagues love him because:
"Matt is hands down one of the best people I have ever worked with. He is extremely organized which allows him to stay on top of the numerous tasks at hand. Not only does he work around the clock, he has a creative spark and is always bringing refreshing and new ideas to the table.”
His clients love him because:
"If I could have 100 Matthews on my team, we would be in great hands. I see him excelling and being a great leader in the future."
The sales community loves him because:
"I could go on for days about how wonderful Matt is. He is always responsive, will go out of his way to help if you have a question, works extremely well under pressure and takes the time to do what is right."
"We had the great fortune of hiring Clara Chang right out of college for her first "real world" job. Since her first day, she has continued to impress everyone she meets with her composure, maturity and smarts.
Clara is currently a media planner working across the Ghirardelli and Truvia businesses. In addition to being an adept project manager who makes sure each campaign is launched without a hitch, it’s her insatiable curiosity and willingness to try new things that set her apart. Clara has raised her hand to help on new business pitches and is in the midst of her first pitch right now.
I am incredibly proud of the work Clara has accomplished as co-chair of our Philanthropy committee. She has organized quarterly events for the office, often coordinating with UM offices across the country. Her Philanthropy events included a full agency offsite cleaning and rehabilitating the Marin Headlands, a 5k walk to support JDRF, a canned food drive and volunteer day at the SF Food Bank. She has an infectious spirit that encourages the whole agency to come together and give back to our community.
From a work perspective, she has accomplished a great deal and really proven her ambition and trustworthiness by taking ownership over new projects.
Clara led the recommendation and execution of Truvia’s very first OOH, in-gym execution to support the launch of their new liquid sweetener Nectar. This program ran in over 300 gyms in 11 U.S. markets, as well as a mobile extension re-targeting gym goers once they were outside the club and near a retailer selling Truvia.
She also took the lead on Truvia’s health care practitioner initiative, targeting a niche audience of Registered Dietitians through offline and online channel, including first-to-market data to reach this audience.
She was a key member in the recommendation and launch of a cross-channel, custom partnership with Food52 to support Ghirardelli’s baking chips. As Food52’s category exclusive chocolate advertiser, Ghirardelli was integrated into five custom recipes and “hands in the pan” videos, which were amplified across F52 and Ghirardelli’s O&O channels.
Clara is intelligent, engaged, and exactly the type of person who you want representing your agency to clients and the larger ad community. She has a bright and promising future in this industry and I, for one, look forward to watching her journey."
"Matt has been the client since his first day in advertising. In that time, he's never ceased to impress not only me, but other members at my company who've vocalized their appreciation for Matt.
In his short time in advertising, he's managed to amass a wealth of knowledge in our vast industry. I remember after just a few months in advertising, Matt already had a strong grasp of the digital ecosystem, and was leading meetings like he’d been in advertising for five years.
While being the youngest on his team, Matt leads meetings like a seasoned vet. In our 2017 campaign kick off meeting, which included directors and VP’s, Matt shined by heavily contributing to the strategic conversation, clearly breaking down the clients needs, and sharing what needs to happen in order to make the year successful. My Regional Vice President, who flew in to San Francisco for the meeting, pulled me aside after the meeting, and said, “Wow, that guy is great.”
Equally as important as Matt’s diligence is he’s a pleasure to work with. He works very hard, regularly sending emails far past working hours in order to ensure his client sees strong results. Matt's commitment to going above, and beyond his duties make working with him enjoyable, and easy. His agency is as lucky to have him as he is to be there, and I’m confident he’ll do well in this industry."