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The 2015 sfBIG Stars Awards submissions open March 4th! Please submit here.

 

To purchase individual tickets to attend the awards show please go here: Tickets

 

The 5th annual sfBIG Stars Awards Show recognizes Nothern California's advertising and marketing superstars! Come celebrate our community, hororing campaigns, agencies, marketers, media partners, technology companies, and the individuals that exemplify the best that the Bay Area has to offer at one of sfBIG's marquee events of 2015.

sfBIG is dedicated to championing and recognizing innovation and talent in the Bay Area among brand marketers. Since 2004 sfBIG has been bringing publishers, agencies, and technology providers together through networking and educational events. 

The sfBig Stars Awards are a way for sfBIG to showcase the innovative work being done by and throughout the community and to celebrate the best in Bay Area talent. Submissions are accepted for work produced by and/or for a Northern California based company and presented to the public in calendar year 2014.

 

The 2015 Judges for the sfBIG Stars Award Show will be annouced shortly!

 

Watch a video of our 2015 Big Star Awards Highlights!

Sponsorships are available. Please click here for more information.


Guidelines:

 

The 2015 sfBIG Stars Awards submissions are now closed. We look forward to seeing you at the sfBIG Stars Awards Show! 

Key Dates:

Calls for Entries Open March 4th
Early Bird Deadline March 9th
Entry Deadline March 27th
Last Call April 3rd
Awards Gala April 22nd

 

Eligibility:

 

Submissions are accepted ONLY for work produced by and/or for a Northern California-based company and presented to the public in calendar year 2014. Joint, team, and individual entries are acceptable. Entries may be from sfBIG members or non-members. Companies and individuals are allows to submit up to three (3) enteries per category and will be charged a fee per each additional entry.

 

Judging:

All entries will be subject to eligibility review and approval.

 

 

 

Campaign Achievement Awards

Phase One: The sfBIG screening committee, comprised of senior marketing professionals, will evaluate and score all entries. The top five entries in each category will be determined.

 

Phase Two: An independent panel of highly acclaimed industry experts will determine the winner.

Company Achievement Awards

Phase One: sfBIG screening committee, comprised of senior marketing professionals, will evaluate and score all entries. The top five entries in each category will be determined.


Phase Two: An independent panel of highly acclaimed industry experts will determine the winner.

Individual Achievement Awards The winner will be selected in each category, based on popular vote by the sfBIG community.

 

 

Campaign
Achievement
Awards

 

Complete an online form with the following details:

  • Category
  • Client/Brand
  • Individual Credits (name, title, role)
  • Agency/Partner
  • Campaign Title
  • Partners and Third party companies involved (if applicable or desirable)

  1. The Idea
    What were the campaign's objectives?
    Who was the target audience?
    What were the insights that shaped the idea?
    How was it relevant to the client and the target audience?

  2. The Execution
    What was the creative/strategic solution? What channel(s) were used? 

  3. The Results
    You can include sales results as well as change in awareness and attitudes.
Company and Individual
Achievement
Awards

Complete an online form with the following details:

  • Contact Name, Title, Email address, Phone, Company
  • Nominee Name, Title, Email address, Phone, Company
  • Photograph (300 dpi, Individual Achievement entries only)
  1. Leadership
    How is the nominee a leader in the industry? How is the nominee viewed by colleagues, executives, subordinates, partners?

  2. Innovation
    What are the nominee's strengths in innovative thinking, problem solving, and/or recognizing business opportunities?

  3. Community
    How has the nominee contributed to our community in any or all of the following capacities: knowledge sharing, training, charity work, industry events, or any other substantive way?
All Awards
Supporting
Materials

Please note that supporting materials are optional, but strongly recommended, especially visual display materials (where applicable) and videos. 

  • Videos (max size 20 MB)

  • Screen shots or descriptive images
    (no more than 5 per entry)

  • URL link (no more than 3 per entry): Can be commercials, websites, demos from technology partners and/or ad servers, etc. Please remember that this is a chance to differenate yourself beyond the award submission briefs and overviews, be creative and supply materials you think really highligh the innovation and ground breaking work and talent that the project took to come alive.

  • Email sfbigstarsawards@gmail.com with any questions on requests for file size exceptions.
Best Practices

Directions:

  • Put your best foot forward and understand that you are needing to convey your amazing, innovative, and complex idea in a less than ideal word lenth and medium requirment, think about how this translates acorss to the judges.

  • You are competing with some of the best and brightest that the Bay Area has to offer, there is no reason to hold back, show us your best work!

  • Submit often and early. Most teams run into the issue of facing a time crunch when submitting because they have waited till the last day. Don't do your awesome work the injustice of cramming it into a submission in twenty minutes to make the due date. Take your time and the 2014 sfBIG Big Star Awards will thank you later.

  • Questions, concerns, requests, comments, issues? Email sfbigstarsawards@gmail.com.

 

Questions:

 

Contact us at sfbigstarsawards@gmail.com!

 

Categories:

The 2015 sfBIG Stars Awards will open on March 4th. Please submit here. We look forward to seeing you at the 2015 sfBIG Stars Awards Show on April 22nd!

 

Campaign Achievement Awards:

 

Campaign of the Year: A campaign that delivered a unified, creative and innovative message across multiple platforms while effectively leveraging the unique aspects of each. The campaign must include a minimum of three different media elements.


 

Best Media Plan of the Year: At the heart of every campaign is an innovative, creative, strategic, effective media plan. Is yours the best? Time to get credit for your all of that hard work!


 

Best Mobile Campaign: The most innovative and successful use of mobile media (mobile and/or tablet platforms).


 

Best use of Social Media: Recognizes exciting and effective approaches to shaping social conversation in support of marketing efforts.


 

Most Innovative B2B Media Plan: Are you and your team B2B experts? If so we want to hear about it, this award recognizes the most exciting and effective approaches to media planning for B2B clients.


 

Best Video Campaign: Best use of streaming or video-based advertising including branded integration, short-form, or long form.


 

Best use of Big Data: How did you innovate and leverage that dreary old database that no one wants to comb through for insights? Was it levearging different ad technologies to ensure that the right message got delivered to the right user? At the right time? Any way you utilized big data to help create innovate digital experiences for your client's consumers - we want to hear about it.


 

Company Achievement Awards:

 

Most Innovative Ad Technology Company: Do you help create better experiences for users in advertising through technology? Does your company help to solve one of the many pain points that marketers and advertisers have to deal with in this crowded landscape? The Bay Area is know for it's start-up culture and we want to hear about it.


 

Boutique Agency of the Year (Under 50 Total Employees): Does your team consist of you and just a few? Do you look around and realize that you have some of the best talent the Bay Area could offer but there are only 50 or less of you? If so please let us know, the Bay Area has always been home to innovative boutique ad agencies and we want to honor the best of them in the Bay Area.


 

Best Brand/Agency and Media Cpmpany Partnership: Tell us how your partnership pushed the boundaries of innovation.


 

Most innovative Publisher: Does your media partner go above and beyond for your client to really ensure that it's not just a media buy but a natural extension of your client's brand? If so then let's hear about it. The Bay Area has fostered some of the most innovative and ground breaking publisher in the digital space, let's honor the best.


 

Individual Achievement Awards:

 

Next BIG Digital Sales Person (Less than 5 years industry experience): sfBIG knows that innovation starts with great talent. Do you work with or know of an up and coming sales “go-getter”?   Please let us know about this individual so we can recognize their contributions.


 

Next BIG Media Planner (Less than 5 years industry experience): Do you work with a media planner who stands out above all others?  If so, tell us about him or her!


 

Next BIG Account Executive (New! Less than 5 years industry experience): Do you work with an account person who has no problem jumping from finance to creative? Let's honor our account people that make it happen with our clients!


 

Lynn Ingham Community Service Award: We all work hard, but there are some of us (individuals or groups) that take the extra time to give back to the Bay Area community.   We want to honor some of the charitable work done in the Bay Area.  Take a moment to submit an organization or an individual, and tell us what they’ve done to give back.  


 

The 2015 sfBIG Stars Awards will open on March 4th. Please submit here. We look forward to seeing you at the 2015 sfBIG Stars Awards Show on April 22nd!
 

Specs:

 

Specs for submissions and files: All submission entry file size limits must be under 30MB (please see the Guidelines section and the 'All Awards Supporting Materials' subsection for specific file size limits on videos, photos, and links. All file types except for .exe file types accepted. Please contact sfbigstarsawards@gmail.com with any specification questions or issues.

 

Contact:

Please contact sfbigstarsawards@gmail.com with any questions, issues, comments, or requests concerning the 2015 sfBIG Big Star Awards Show. 

 

Please contact sfBIG here for any sfBIG organization related questions, issues, comments, or requests.

 

Judges:

Laura Jean Bracken, President/COO at Palisades MediaGroup

Sara Morton, Group Media Director, ymarketing

David Berkowitz, CMO of agency MRY

Bettina Sherick, Founder, Be.intouch Advisors

Rochelle Webb, Global Brand Marketing Executive

 

FAQ:

 

sfBIG FAQ's: All FAQ's related to the sfBIG organization can be found here.

 

The 2015 sfBIG Stars Awards will open on March 4th.  Please submit here. We look forward to seeing you at the 2015 sfBIG Stars Awards Show on April 22nd!