What Does the 21st Century Brand Look Like?
Heads of Marketing from Method, Sephora, Charles Schwab and Walmart
Discuss: What Does the 21st Century Brand Look Like?
At this next installment of the sfBIG breakfast series, we will be hosting a panel of heads of marketing who will give us their view of what they think it means to be a 21st Century Brand.
The event will be moderated by Joey Dumont, Executive Producer of the award-winning documentary, “The Naked Brand,” and will feature Rob Willey, General Manager, Digital & eCommerce at Method, Peter Boland, SVP of Brand Strategy & Activation at Charles Schwab, Ben Baker, Director of Multichannel & Mobile Marketing at Walmart, and Stephen Matt, Head of Marketing for Ole Henriksen at Sephora
Over the past decade, technology has dramatically changed how consumers interact with brands. Fifteen years deep into the 21st Century it is clear that the very nature of what a brand is has changed. How is has changed is less clear. Social media has changed how people learn and form opinions about brands. Mobile phones are ubiquitous. Consumer expectations have shifted. In a world where digital channels are rapidly eclipsing TV as the primary vehicle for customer attention, brands must compete on the basis of customer experience. Join sfBIG and senior marketing leaders from Method, Wal-Mart and Sephora to learn how a diverse array of brands perceive the challenges and the opportunities they face in a new century of customer expectations.
The usual coffee and breakfast will be provided, so get your name down and we will meet you by the coffee mugs!
This event is just for sfBIG members and seating is limited, so please sign up and make sure you are on the list.
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