sfBIG Breakfast: Digital Sex
Adam Kleinberg - CEO of Traction
Susan Bratton - CEO & Co-Founder, Personal Life Media, Inc.
Twitter - @SusanBratton
Sherilynn Macale - Director of Brand Engagement at RainFactory, Inc.
Twitter - @heycheri
Sex changes everything, they say. But how has sex itself changed? It has become digital. No. Not that kind. With the proliferation of smartphones and dating apps, it's safe to say sex is mobile in both how people relate to each other and how marketers relate to their audiences.
The younger, hugely attractive consumer demos have a very different view of dating and relationships from their parents, and digital marketers, who've long used sex to sell, are climbing a steep learning curve.
All cliches aside, join sfBIG and a panel of marketing experts, dating app designers and marketers, sex educators, and even an internet celebrity, in discussing how sex in the digital age is different and how those differences impact our lives and careers, and more specifically, what marketers need to know to succeed in the age of digital sex.
Please sign up to get your name on the registration list.
The usual breakfast and coffee will be provided.
Thanks and Dream BIG!