GenZ is maturing quickly and their needs have become mainstream. They are the most technologically savvy generation yet having never known life without the internet, social media, cell phones, and on-demand services. Marketers struggle to reach them, but GenZ accesses and uses media in ways unlike any other previous generation.
Join sfBIG, other industry leaders, and a curated panel of GenZ teenagers as they reveal their media consumption habits. What are the platforms of choice to communicate, research, discover, and entertain? When and how do they access these? How do they interact with brands? How can advertising be effective to them and what turns them off?
The panel will be moderated by Steve Kraus, Chief Insights Officer at Ipsos and expert on all things GenZ.
We’ll explore these topics and more over breakfast at the Elk’s Lodge at Union Square. sfBIG breakfasts are a great chance to catch up and network with our vibrant community of innovators.
Breakfast begins at 8am, content starts promptly at 8:30am, and we will have you off to work by 9:30am.
The Elk’s lodge is just off of Union Square @ 450 Post Street, 3rd Floor. It is inside of the Kensington Park Hotel.