Cannabis & Cocktails
With the recent passing of Proposition 64, the Cannabis Industry in California is set to grow like, well … a weed. The opening of the recreational marijuana industry here in California has caused a mad scramble, with investors, retailers, tech entrepreneurs, city municipalities and even marketers and advertisers all racing to grab a piece of what is effectively a new industry in California.
The legal marijuana industry is expected to exceed $20 Billion dollars by 2020, $6.6 Billion of which is projected to be generated in California alone. There are opportunities abound in this uncertain landscape.
On Feb 22, join sfBIG at Doc’s Lab for an evening of Cannabis and Cocktails, as we gather to discuss this new frontier, to learn more about the opportunities and roadblocks that lay ahead for the marketing and advertising industry from those already paving the way.
Strategy & Finance Consultant
Sumit currently works on strategy and finance for The Arcview Group in addition to running Mazakali, a cannabis consulting company based in the Bay Area. Sumit has been an angel investor in the cannabis space since 2013 with ventures across Colorado, California, and Oregon. Sumit is a member of the Canopy investment committee and a mentor to their companies. Sumit is also a supporter of the Marijuana Policy Project and Students for Sensible Drug Policy. As a member, shareholder, mentor, entrepreneur and employee, Sumit brings a unique perspective to his role at Arcview.
Prior to joining Arcview, Sumit spent nearly two decades in financial capital markets across sales, business development, management, research, analysis, valuation, strategy, capital introduction, institutional-level relationship management, wealth advisory, investment planning and operational consulting in domestic and overseas markets.
Sumit’s past experience includes: Financial Advisor, J.P. Morgan Securities, Director of Business Development, DiMeo Schneider and Associates; Founder and Managing Partner, Emerald Ventures; Head of Midwest Sales and Trading, Susquehanna Financial Group, Director of Institutional Equity Sales, UBS Investment Bank; and Equity Research Analyst, Raymond James Financial.
Sumit earned a B.A. in Economics with Honors from the University of Texas and an M.B.A. from the University of Michigan. He currently resides in San Francisco where he continues to grow his involvement in the cannabis industry.
Head of PR at EAZE
Sheena Shiravi is the Head of Communications at Eaze, the leading cannabis technology company. In her role, she's responsible for the overall strategic brand voice, content and messaging.
Founder & Co-owner
Triple J's Original Mini Joints
Dr. Joshua Pollack is the founder and co-owner of Triple J's Original Mini Joints as well as a up-and-coming chiropractor in the East Bay. In an effort to offer a more manageable and less debilitating pre-roll then he found on the market, Joshua created the signature aluminium tin with twelve interlocked mini-J's. This unique form factor first appeared in Bay Area dispensaries in 2009, and with the addition of co-owner and experienced cannabis executive Ben Arons, has now grown to over 50 locations across California. Triple J's Original Mini Joints has helped foster the creativity in the pre-roll market and has been a leader in micro-dosing options as well. Triple J's is currently working on releasing new types of pre-rolls products and continues to support numerous brands and dispensaries who value a consistent and reliable workhorse for their pre-roll needs.
CEO (Cheif Eternal Optimist)
The Hybrid Creative
Zack Darling is the CEO (Chief Eternal Optimist) at The Hybrid Creative, a digital creative agency in Santa Rosa, Ca. focused on cannabis, hydroponics and medical marijuana ventures. He co-founded the parent company, ZDCA Design & Development in 2009 with his colleague, Kate Schneider, who serves as President and CTO. The Hybrid Creative brings to the table a wide variety of skills with a primary focus on brand strategy, design, product packaging, web development and marketing solutions.
Zack launched his first design business, Greenfield Graphics, in 1997 where he first began creating brands and marketing materials for the music industry, sustainable ventures, and the young hydroponics industry. Since then, he has acted as Creative Director for thousands of industry-related projects. He has been a featured speaker at the Elevated Cannabis Conference, Women Grow events and many others.
Zack Darling and The Hybrid Creative agency have become widely known as the go-to team for entrepreneurs starting a new business in the cannabis industry.
Cannabis Entrepreneur (Moderator)
In addition to being a practicing attorney, Travis Kelly is also serial entrepreneur within the cannabis industry, touching almost all aspects from seed to sale. He is currently involved with Landrace Ventures, a VC fund set up to invest in California legal cannabis companies; Indigo Therapeutics, an extract and concentrates company - and the first company in California to obtain a manufacturing-specific license; California Weed Co., a distribution and brokering network connecting legal cultivators with legal distributors; and Folsom Forge, LLC, a cannabis retail/dispensary consulting start-up with multiple ongoing projects, including a new high-end San Francisco location currently in the works.