VR? AR? MR? What is a Marketer’s new Reality?
New mediums like TVs and PCs revolutionized the way we consume and interact with content. .
Is the next revolution going to be virtual and 3-dimensional?
Now that VR/AR/MR is no longer the work of science fiction we are ultimately left wanting answers to some important questions. How fast will the average consumer adopt Virtual (VR), Augmented (AR), and Mixed Reality (MR) technology? When will the adoption of VR devices reach a large enough audience for brands to produce engaging content? At what point does it make financial sense for a brand to invest in the platform(s)? What is today's reality for marketers? - Will VR/AR/MR grow to become an essential part of the marketing arsenal or is it just a fad?
On June 15th we will explore how brands are using VR/AR/MR creative executions to develop truly meaningful connections with their audiences.
Join sfBIG and our sponsor Pixability at Doc's Lab for cocktails, snacks, networking and an exciting discussion on approaching these new realities.
Cocktails start at 5 p.m, content starts promptly at 6:30, and we’ll have plenty of time after the talk for more networking. Come prepared with questions for our expert panel.
Nick Mokey is the managing editor of href="http://digitaltrends.com/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?hl=en&q=http://digitaltrends.com&source=gmail&ust=1496355633811000&usg=AFQjCNHjnSbhreFPiI4QbDxSzRSL7KMOGg">DigitalTrends.com>.
Mokey is a graduate from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism. Prior to writing for Digital Trends, he was a columnist and later head opinion editor at S.U.'s independent student newspaper, The Daily Orange. Nick has also contributed to Popular Mechanics magazine. Along with toying with computers and gadgets, he enjoys running, motorcycling, camping, and finding absurd deals on Craigslist.
Christine Lee is the VP for Global BD at Immersv VR
Christine Lee is the Global VP of Business Development at Immersv. Immersv is an early stage company that has built a platform for mobile virtual reality and mobile 360 to serve content developers. The Immersv network provides Google Cardboard and mobile 360 developers an opportunity for distribution and monetization. Most recently she was the General Manager at Chartboost- managing sales, business development, partnerships and account management. Previously she managed entertainment and games at AdMob and continued to work with both console and mobile game developers once the company was acquired by Google.
Tia Shaw is the VP, Director, Strategy & Innovation at Carat USA
As part of the Catalyst Group at Carat, I strive to keep the human connection at the forefront of communications in a world of data and technology. We have come to a time where reaching the right person at the right time is table stakes, we now need to understand how to use data and technology to drive and understand personal motivations. With technologies such as AI, ioT, and Alternative Realities gaining consumer momentum, the data we will have access to will move beyond behaviors to make true emotional connections.
James Kim serves as the lead Product Marketing Manager for Nokia’s OZO VR Technologies group, which has introduced groundbreaking technologies to supplement the OZO – the first purpose-built 360 VR camera designed and built for professional content creators. This division includes the software and license offerings for new immersive VR capabilities that include live VR streaming with OZO Live, next-gen psychoacoustic experiences with OZO Audio, mixed reality playback with OZO Player SDK and the new OZO Reality Platform. Before joining Nokia, James served a variety of Marketing roles at Microsoft, launching campaigns and new product offerings in Skype, Office, and Azure. Prior to that, James served in various roles in consulting and financial services, though his favorite job was working on the product development at JetBlue that launched the new Mint first-class offering.
James is originally from Los Angeles and graduated from Georgetown and MIT Sloan.