Prove it! - Attribution & Analytics

 

So you spent a fortune on marketing. Can you quantify the results?

 

From media mix modelling to multi-touch attribution there are unlimited solutions, but how do they work together? What about walled gardens like Facebook and Google?

 

Join sfBIG, AdTheorent and Dun & Bradstreet to explore whether there is a silver bullet or combination of solutions that marketers that use to best address this messy situation. The panel will consist of marketing leaders and agency folks with a quantitative bent.

 

We’ll explore these topics and more over breakfast at the Elk’s Lodge at Union Square. Come prepared with questions or ideas and meet other marketing leaders from the Bay Area. sfBIG breakfasts are a great chance to catch up and network with our vibrant community of innovators.

 

Breakfast begins at 8am, content starts promptly at 8:30am, and we will have you off to work by 9:30am.

 

The Elk’s lodge is just off of Union Square @ 450 Post Street, 3rd Floor. It is inside of the Kensington Park Hotel.

Speaker: CORY TREFFILETTI (Moderator)
Speaker CORY TREFFILETTI (Moderator)

CMO


ORACLE DATA CLOUD

Speaker: CHRISTOPHER WILHELMI
Speaker CHRISTOPHER WILHELMI

EVP Head of West Coast Insights & Analytics


UM

Speaker: JESSICA HASTINGS
Speaker JESSICA HASTINGS

DIGITAL ANALYTICS LEAD


INTEL

Speaker: NEMR ELSOTARY
Speaker NEMR ELSOTARY

GLOBAL DIGITAL MEDIA LEAD


AIRBNB

Speaker: TOMMY WILES
Speaker TOMMY WILES

SENIOR MARKETING MANAGER


GOOGLE

Speaker: JAMES BEVERIDGE
Speaker JAMES BEVERIDGE

DIRECTOR OF PRODUCT MANAGEMENT


DUN & BRADSTREET

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When?

Wed, July 26, 2017
8 a.m. - 10 a.m.
(GMT-0700) US/Pacific

Event has ended

Where?

The Elks Lodge
450 Post Street
San Francisco, California 94102

Located on the 3rd Floor of the Kensington Park Hotel