Prove it! - Attribution & Analytics
So you spent a fortune on marketing. Can you quantify the results?
From media mix modelling to multi-touch attribution there are unlimited solutions, but how do they work together? What about walled gardens like Facebook and Google?
Join sfBIG, AdTheorent and Dun & Bradstreet to explore whether there is a silver bullet or combination of solutions that marketers that use to best address this messy situation. The panel will consist of marketing leaders and agency folks with a quantitative bent.
We’ll explore these topics and more over breakfast at the Elk’s Lodge at Union Square. Come prepared with questions or ideas and meet other marketing leaders from the Bay Area. sfBIG breakfasts are a great chance to catch up and network with our vibrant community of innovators.
Breakfast begins at 8am, content starts promptly at 8:30am, and we will have you off to work by 9:30am.
The Elk’s lodge is just off of Union Square @ 450 Post Street, 3rd Floor. It is inside of the Kensington Park Hotel.
ORACLE DATA CLOUD
EVP Head of West Coast Insights & Analytics
DIGITAL ANALYTICS LEAD
GLOBAL DIGITAL MEDIA LEAD
SENIOR MARKETING MANAGER
DIRECTOR OF PRODUCT MANAGEMENT
DUN & BRADSTREET
Located on the 3rd Floor of the Kensington Park Hotel