The Hidden Value of CSR
Join sfBIG on Thursday, October 5 from 6–8:30pm to meet leaders in corporate social responsibility at top Bay Area companies. You will join fellow communication and marketing innovators and learn how social impact investments are linked to business performance. All at a fun-filled evening with food, drinks, networking and jaw-dropping views at Oakland Zoo’s newest and coolest spot—The Landing Cafe at California Trail!
Register here for this great event!
A Silicon Valley native, Linda McNair has spent the last 25+ years developing and leading marketing and communications plans for a range of non-profits, start-ups, and Fortune 500 companies such as Adobe, Cisco, IBM, and Oracle. Her entrepreneurial spirit is drawn to collaborating with creative thinkers and doers, and working with businesses who want to thread social impact into the fabric of their culture. Today, these efforts in the private sector are more important than ever.
Customers, employees, and investors purchase from, stay loyal to, and evaluate brands that stand for and support issues they care about. Linda digs into each company's uniqueness to help them find the right way to position and communicate the impact their social investments are making in local communities and the world at large.
Linda is convinced that technology can be a force for social change, particularly in supporting educational opportunities that can diversify the workforce and train more Americans to be skilled in tech jobs. This, in turn, will boost the US economy and continue to strengthen its technological leadership.
Based on her experience at Adobe, she will showcase the impact of meaningful sustainability and social impact investments, and how you can convince key decisions makers at your company of their critical value and importance.
As the head of West Coast communications, Steve directs communications and influencer engagement for IBM in San Francisco, Silicon Valley and other West Coast markets. His work spans IBM's Watson, Research and Cloud businesses, and verticals such as IoT, security, global business services, automotive (autonomous vehicles and mobility) and AR/VR, among others.
Prior to IBM, Steve was the director of communications and marketing at Accel Partners, one of the world's leading venture capital firms. He managed Accel's brand and communications, and supported the firm’s global portfolio of companies.
Prior to Accel, Steve planted and grew offices for two top communications agencies, where he was twice responsible for building zero-to-multi-million-dollar operations.