IAB Case Study Roadshow


One day of instantly actionable strategies for:

  • Building real-word engagement and sales through social media
  • Marrying real-time content and display to increase brand relevancy
  • Using popular culture to optimize messaging for viral distribution
  • Driving engagement with branded content through the voices of influencers


Case Studies from:

-L'Oréal & Federated Media

-Diageo's Smirnoff & Profero

-Buick, Time Warner Global & Time Inc.

-Schick, Edelman Digital & BuzzFeed

-Chiquita & Modea

-Intel, Google & Katalyst

-Charles Schwab & Flite

-Bounty, Carat & Electronic Arts

sfBIG Members save $50. Use Discount Code CSRSSFB when registering.

Register today!

Organizer IAB


Tue, March 20, 2012
8:30 a.m. - 8 p.m.
(GMT-0700) US/Pacific


Mission Bay Conference Center at UCSF
1675 Owens Street, Suite 251
San Francisco, CA 94143