IAB Case Study Roadshow

The IAB Case Study Road Show: Cross-Screen Success Stories is a full day of real cross-platform campaigns presented by real advertisers sharing results and insights gained from their groundbreaking digital work.

Reaching consumers regardless of place, platform, or device is imperative in today’s fragmented media landscape. But how can brands and their partners overcome challenges posed by technology, measurement, and creative execution?

Don’t miss this rare opportunity to go behind-the-scenes and get answers!

Case studies include:
  • Bacardi & Spotify – On Tour!
    Crossing Screens, Platforms, and Boundaries to Drive Brand Awareness and Engagement
  • General Motors & Microsoft – re:discover Buick’s American-made Luxury
    Blending Online Content with Broadcast & Mobile to Engage Younger, Affluent Consumers with a Legacy Brand
  • Nokia & Amobee – Illuminating the Lumia 920
    Maximizing Mobile Marketing to Reduce the Gap from Ad to Purchase
  • Panera Bread & Discovery – The Sandwich Challenge
    Mixing Branded Content with Social Sharing to Build Brand Loyalty
Organizer IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of ...

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visithref="http://www.iab.net/">www.iab.net.>

Full Description

When?

Tue, March 19, 2013
9:15 a.m. - 4 p.m.
(GMT-0700) US/Pacific

Where?

Mission Bay Conference Center
1675 Owens Street
San Francisco, CA 94143-3008
USA

The Mission Bay Conference Center at UCSF is an exciting new meeting and event destination, centered in UCSF's new 43-acre life sciences campus for teaching and research.