Storytelling; Brands As Characters, And Stories Across Media

Hear from some of the more creative minds and the people being tasked to find new ways to tell stories to audiences.  Hear from those who are adept at creating stories around characters and how their process is similar and/or different from that of the brand managers.  Learn how technology has made it easier and also more difficult to tell a story to an audience that's being whisked in different directions all of the time. 

Thursday, September 19, 2013, 8:00am-10:00am



  • Courtney Mcklveen, Executive Director, Yahoo!


  • Theo Fanning - Creative Director, Traction Co.
  • James Robinson, Executive Creative Director, Agency 215 
  • DJ O'Neil, Founder, HubStrategy
Group(s): Events
Organizer Sponsored By Yahoo



Thu, Sept. 19, 2013
8 a.m. - 10 a.m.
(GMT-0800) US/Alaska

Event has ended


Hyatt Regency --- Grand Ballroom
5 Embarcadero Center
San Francisco, CA 94111