sfBIG Breakfast Meeting: Women in Media
Women control an estimated 2/3 of consumer purchase power in the United States. But you wouldn't know that from a look around the board rooms of the advertising and marketing companies driving the pursuit of those dollars. Women are simply underrepresented. This begs the question: are we doing enough to support women? In the Superbowl, we saw an ad challenging the notion of what it means to run like a girl. In the first sfBIG event of the year, we look to challenge the notion of what it means to run our companies like one.