Accounts and People of Note in the Advertising Industry
Jeremy Arnon joined ActionX, New York, in a new post, vice president for advertising sales. He had been running his own company, Moment Zero, and before that was at Google and Apple.
Tom Bedecarré, chairman at AKQA, San Francisco, part of WPP, received the 2013 Hal Riney Icons of Marketing Award from the San Francisco Bay Interactive Group, known as sfBIG.
Benghiat Marketing and Communications, Beachwood, Ohio, was acquired by the Brandon Agency, Myrtle Beach, S.C. Financial terms were not disclosed. Benghiat becomes the Beachwood office of Brandon, which also has offices in Charleston, S.C., and Charlotte, N.C.
Cenergy Marketing and Communications, East Aurora, N.Y., hired three employees. They are: Allison Giacomini, account manager; Brian Meyer, senior copywriter; and Jennifer Zimpfer, director of agency services.
Andrea Greeven Douzet joined the New York office of Modern Luxury Media in a new post, publisher of Manhattan, Front Desk New York and Beach magazines. She had most recently been fashion and accessories advertising director at InStyle magazine, New York, part of the Time Inc. division of Time Warner.
Kenneth Farber and Maggie Wells joined Centro in new posts. Mr. Farber becomes regional sales director, based in Atlanta; he had been president at the Ranger Media Group, Dunwoody, Ga. Ms. Wells becomes vice president for publisher development at the Centro Brand Exchange unit, based in New York; she had been vice president for marketing at Digilant.
Kirshenbaum Bond Senecal & Partners, New York, part of MDC Partners, received the top creative honor, the Gold Bell for Creative Excellence, at the 60th service award dinner held by the Advertising Council. The award was presented for a pro bono effort that the agency created, aimed at young adults, for the American Institute of Certified Public Accountants’ financial literacy campaign.
Kenny Mitchell joined Nascar, Daytona Beach, Fla., as managing director of brand and consumer marketing, a post that was created as part of a reorganization in the marketing area. He had been vice president and general manager at the Dew Tour, part of the Alli Sports division of the NBC Sports Group, which is a unit of the NBCUniversal arm of the Comcast Corporation.
Mother New York, part of Mother, is losing three senior staff members, who are leaving to open an agency in early 2014 in Austin, Tex. The departing employees are Rob Baird, creative director; Seth Gaffney, co-head of strategy; and Krystle Loyland, an account director who had previously been director of new business. The posts are expected to be filled from within.
Debrianna Obara joined Rauxa, Costa Mesa, Calif., in a new post, senior vice president for media. She had most recently been group vice president for media at the Seattle office of Razorfish, part of the Publicis Groupe.
Ogilvy& Mather Worldwide, part of WPP, was named Network of the Year for 2013 by the London International Awards as 126 awards were presented to offices in countries including Brazil, Britain, China, Colombia, France, Germany, Guatemala, India, Tunisia, the United States and Vietnam.
Adam Pincus joined GroupM Entertainment North America, New York — part of the GroupM division of WPP— in a new post, executive vice president for programming and production. He had most recently been a managing partner at MediaCom, New York, and director of the agency’s branded entertainment unit, MediaCom Beyond Advertising. MediaCom is also part of GroupM.
Public Relations Society of America, New York, announced a new diversity initiative meant to encourage more ethnically diverse young men and women to get jobs in the industry. The initiative will include a student guide and a mentoring program.
Chris Reif, digital creative director at the Philadelphia office of Allen & Gerritsen, was promoted to senior vice president of creative and innovation, an expanded role for Mr. Reif, who was a co-founder of the office in 2007.
Brad Roseberry joined Publicis Dallas in a new post, chief creative officer. He had most recently been executive creative director at TBWA/Chiat/Day New York, part of the TBWA/Chiat/Day division of TBWA Worldwide, which is owned by the Omnicom Group. Publicis Dallas is part of the Publicis in the USA unit of Publicis Worldwide, which is owned by the Publicis Groupe.
I. Todd Russell joined Maier Advertising, Farmington, Conn., in a new post, chief marketing officer. He had most recently been president at Signature Brand Factory, Milldale, Conn.
James Russell joined Virgen Inc., Las Vegas, in a new post, creative director; Merrell Virgen, the agency’s president, had previously also served as creative director. Mr. Russell had been art director at Greenbaum Marketing and Communications, Henderson, Nev.
John Schwaner joined the Goodman Group, Chaska, Minn., in a new post, vice president for sales and marketing. He had most recently been senior director of national sales and marketing at Brookdale Senior Living.
Jennifer Scott, global managing director for strategy and planning at Ogilvy Public Relations, was named managing director for the New York office, serving as the New York office head. She assumes those duties from Kate Cronin, who had been dividing her time between that post and the post of global managing director for the agency’s health care practice; Ms. Cronin will now return full time to her health care practice duties. Ogilvy Public Relations is part of the Ogilvy& Mather Worldwide division of WPP.
TBWA/Chiat/Day New York made three senior creative appointments. Erik Holmdahl and Beth Ryan joined as creative directors; they had worked at Mother New York, part of Mother. And Melatan Riden joined in a new post, design director; she had worked on fashion marketing and branding at Lipman, New York, part of Revolate Holdings, which filed for Chapter 7 bankruptcy in September.