Today the San Francisco Bay Area Innovation Group (sfBIG) announced that Larry Kramer, President and Publisher, USA TODAY, will be named as the recipient of the sfBIG Icons of Marketing Award at the sixth annual sfBIG Hal Riney Icons of Marketing Dinner. The award recognizes and celebrates innovators in the Bay Area. The ceremony will take place at the City Club in San Francisco, Thursday, November 20th.

sfBIG seeks to help foster and promote the digital marketing industry in the Bay Area by drawing attention to notable people, companies and ideas that come from the local market. Each year the organization recognizes an icon–a person, brand or company — from the industry that has contributed to the establishment of the Bay Area as the global leader in technology and marketing, and that has left a significant legacy from which others continue to benefit.

 

This year sfBIG is pleased to honor Larry Kramer, President and Publisher, USA TODAY, who started his career in media as a reporter for the San Francisco Examiner. Before becoming editor of the San Francisco Examiner he spent 10 years as a reporter and editor at the Washington Post, rising to Asst. Managing Editor.  He also served as Editor of the Post-owned Trenton (NJ) Times. As president and publisher of USA TODAY, Kramer is responsible for developing and executing the long-term strategic vision for USA TODAY across all of its platforms, including the USA TODAY Sports Media Group, the Travel Media Group, Reviewed.com and USA WEEKEND.

 

“Larry epitomizes innovation and leadership in the media industry,” said John Durham, President, sfBIG. “As the Hal Riney dinner is the signature event of sfBIG, we are honored to name Larry as the organization’s 2014 award recipient.”

Prior to joining USA TODAY, Kramer served asthe first President of CBS Digital Media, reporting directly to Leslie Moonves.  In this role, Kramer created a new division that put together all new media operations for the network, including online, interactive and wireless initiatives. Before CBS, Kramer was Chairman, CEO and Founder of MarketWatch, Inc., also known as CBS MarketWatch, which was founded and run out of San Francisco and the Bay Area, where Larry lived for 30 years before taking the position at USA Today.

 

Kramer spent more than 20 years in journalism as a reporter and editor. While a journalist, he won several awards for reporting, including the National Press Club Award, The Associated Press Award for news writing and The Gerald Loeb award for business reporting. His staffs won two Pulitzer Prizes.

The annual gala dinner event was named after Hal Riney in recognition of his work towards developing the creative community and thriving marketing industry in San Francisco. In its year of inception the annual event recognized Jeff Goodby for his efforts in establishing his agency Goodby, Silverstein & Partners, and last year, the group recognized Tom Bedecarre, Co-Founder and Chairman at AKQA.

Founded in 2004, the San Francisco Bay Area Innovation Group is a non-profit professional organization dedicated to championing innovation in digital media through education, networking and events. Visit sfBIG on the web athttp://www.sfbig.org or on Facebook and Twitter.