Hightlights

Most Creative Digital Campaign

Finalists:

• Goodby, Silverstein & Partners: Sprint Now
• Pereira & O'Dell: LEGO CL!CK
• Razorfish: Shutterfly Holiday Innovations

WINNER:

• Goodby Silverstein & Partners: Sprint Now

Name:	Company:	Position:
Christian Haas	Goodby, Silverstein & Partners	Creative Director
Aaron Dietz	Goodby, Silverstein & Partners	Art Director
Mandy Dietz	Goodby, Silverstein & Partners	Copywriter
Franklin Tipton	Goodby, Silverstein & Partners	Group Creative Director
Margaret Mclaughlin	Goodby, Silverstein & Partners	Senior Interactive Producer
Tena Goy	Goodby, Silverstein & Partners	Producer
Derek Richmond	Goodby, Silverstein & Partners	Executive Producer
Teymoor Ghashghai	Goodby, Silverstein & Partners	Producer
Mike Kellogg	Facefaceface	Programmer
KC Austin	Bzor	Programmer

Best Digital Media Plan

Finalists:

• Mediasmith: Haiti Earthquake Relief
• Mediasmith: Iron Man 2, The Gideo Game
• Universal McCann: Bing

WINNER:

• Mediasmith: Haiti Earthquake Relief

Name:	Company:	Position:
Michael Andrew	Mediasmith	Director of Analytics
Richard Joyce	Mediasmith	Media Planner
Aubrey Wilcox	Mediasmith	Media Supervisor
Elaine Strauss	Mediasmith	Search Specialist
Michael Thorpe	Mediasmith	Media Assistant

Best Use of Rich Media

Finalists:

• AKQA: Visa Go
• Goodby, Silverstein & Partners: Sprint Now
• Venables Bells & Partners: Audi S4 Pedestal

WINNER:

• AKQA: Visa Go

Name:	Company:	Position:
Bob Pullum	AKQA	Group Creative Director
Clark Morgan	AKQA	Associate Creative Director
Jamie Attfield	AKQA	Senior Art Director
Josh Gross	AKQA, Inc.	Designer
Jonathan Leachman	AKQA	Designer
Alice Sadek	AKQA	Designer
Mayo Tobita	AKQA	Designer
Miranda Maney	AKQA	Copywriter
Vinit Patil	AKQA	Copywriter
Andrew Golfarb	AKQA	Executive Producer
Olivia Murray	AKQA	Project Management
Julian Smith	AKQA	Project Management
Barbara Alperin	AKQA	Project Management
James DeJesus	AKQA	Creative Development Manager
Ray Patterson	AKQA	Creative Development
Nelson Shin	AKQA	Creative Development
Austin Ellis	AKQA	Creative Development
Brand Johnson	AKQA	Creative Development
Jason Tighe	AKQA	Creative Development
Garth Williams	AKQA	Creative Development

Best Use of Social Media

Finalists:

• AKQA: Resotweetion Digital Music Box
• Evolution Bureau: Mob the Rainbow
• Pereira & O'Dell: LEGO CL!CK
• Sprout: Alice in Wonderland Mad Hatter Yourself

WINNER:

• Pereira & O'Dell: LEGO CL!CK

Name:	Company:	Position:
PJ Pereira	Pereira & O'Dell	Chief Creative Director
Kash Sree	Pereira & O'Dell	Executive Creative Director
Jason Apaliski	Pereira & O'Dell	ACD/Art Director
Jaime Robinson	Pereira & O'Dell	ACD/Writer
Sara Krider	Pereira & O'Dell	Producer
Jeff Ferro	Pereira & O'Dell	Director of Production
Gary Theut	Pereira & O'Dell	Director of Client Services
Ryan Toland	Pereira & O'Dell	Account Director
Skylar Fogel	Pereira & O'Dell	Account Executive
Analisa Payne	Pereira & O'Dell	Buyer
Josh Brandau	Pereira & O'Dell	Strategy
Kelsie Van Deman	Pereira & O'Dell	Producer

Best Digital Campaign from a Local Agency

Finalists:

• Engine Company One: The Secret Lives of Seahorses
• Evolution Bureau: Serenading Unicorn
• Ootem Advertising: Method Laundry Detergent
• Sprout: Alice in Wonderland Mad Hatter Yourself

WINNER:

• Engine Company 1: The Secret Lives of Seahorses

Name:	Company:	Position:
Nick Fairbairn	Engine Company One	Media Director
Nick Wooten	Engine Company One	Media Supervisor
Tennyson Wilson	Engine Company One	Media Planner
Tom Lyons	Engine Company One	ACD
Jessica Clemente Von Rohr	Engine Company One	Writer
Frank Lewis	Engine Company One	Producer

Best Use of Mobile

Finalists:

• 5th Finger: MyCoke Rewards
• AKQA: Born to Fit
• Universal McCann: Windows Phone Section 140

WINNER:

• 5th Finger: MyCoke Rewards

Name:	Company:	Position:
Lisa Beckham	Coca-Cola	Loyalty Marketing Consultant
Jennifer Grozdanoff	Coca-Cola	CRM Manager
Kristen Moeschele	5th Finger	Account Manager
Steen Andersson	5th Finger	Founder/VP Accounts

Next BIG Awards

Next BIG Digital Startup

Finalists:

• Sprout
• JiWire
• RocketFuel

WINNER:

• Sprout

Next BIG Digital Salesperson

Finalists:

• Heather Holcomb, Wall Street Journal
• Aly Sjoberg, Federated Media
• Gretchen Treffiletti, Media6Degrees

WINNER:

• Heather Holcomb, Wall Street Journal

Next BIG Media Planner - Agency

Finalists:

• Meg Donovan, AKQA
• Celeste Passani, Universal McCann
• Aubrey Wilcox, Mediasmith

WINNER:

• Meg Donovan, AKQA

Next BIG Agency

Finalists:

• Bars + Tone
• Catalyst SF
• Ootem Advertising

WINNER:

• Ootem Advertising

Achievements

Lynn Ingham Community Service

• Recipient: Mark Crafts

Lifetime Achievement

• Recipient: John Durham

Location