There's a BIG Debate going on — buying audience or buying content? One side believes all media planning and buying is going to become an automated, DSP-driven, technology-oriented system that provides for "audience buying" to reach your target. Blazing this path are the agencies and holding companies who are creating virtual trading desks for layering in data to target prospective consumers.

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For more photos from this event, click here.

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Last week, members of sfBIG joined others at City College of San Francisco to help educate our public school's educators on the interactive world and new technologies their students will be introduced to in the coming years. By"Bridging the Gap" between our educators and the ever-changing digital world, we are making a direct impact on the lives and futures or our youth.

Hightlights

Most Creative Digital Campaign

Finalists:

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