(Photo Caption: Brian Monahan receiving his award from Jay Nath, Chief Innovation Officer for the City of San Francisco, April 4th, 2012).

SAN FRANCISCO, CA, April 4, 2012 – MAGNAGLOBAL, the global media intelligence and investment arm of IPG Mediabrands, today announced that Brian Monahan, EVP, Managing Partner, MagnaGlobal Intelligence, has been honored with the first-ever Innovator Award, presented by ad:tech, the San Francisco Bay Area Innovation Group (sfBIG), and the San Francisco’s Mayor’s Office.

The Innovator Award, awarded for the first time this year, honors lifetime achievement and leadership in digital media, advertising and technology.  Monahan will be honored at this week’s ad:tech San Francisco event following the closing keynote address.

“It is truly an honor to be recognized by such influential organizations as ad:tech and sfBIG,” said Monahan. “As one of the early dot-com pioneers here in San Francisco, I find it incredible to see how our industry has grown and changed since the early days of digital advertising, and I truly believe that the best is yet to come.”

About Brian Monahan

Against the backdrop of a rapidly changing media landscape, Brian’s team predicts the future of media value.  With the rigor of Wall Street analysts, for more than 40 years the Magna Intelligence Practice has forecasting media ratings and audience attention levels with unparalleled depth and accuracy. MagnaGlobal Intelligence also conducts ad experience experiments and predicts buy side demand.  

Previously, Brian oversaw the R&D arm of the Interpublic Group of Companies (NASDAQ: IPG), including the IPG Media Lab.  The IPG Media Lab helps IPG’s marketing agencies and clients harness emerging media technology.  From state of the art facilities in NY as well as an online Virtual Lab, the Lab curates the freshest set of media and marketing technologies from around the world.

Before joining the Lab, Brian served as the Social Media thought leader for the UM network.   Both entrepreneurial  and methodical, during Brian’s tenure at IPG he helped launch initiatives like the Rally@UM social marketing practice, the Velociter start-up partner program, the global Digital Fellowship, the Media Optimization & Management Suite (MOMS) enterprise software initiative, and Cadreon -- IPG’s digital trading desk.  He launched the interactive capability at Universal McCann SF and has led multinational and cross-platform ad campaigns for clients like Microsoft, Charles Schwab, Verizon, and Wells Fargo. 

Prior to IPG, Brian founded Inrhythm Marketing – a pioneering analytics and optimization firm.  He was a founding employee of Left Field, one of the first San Francisco-based digital ad agencies, and a co-founder the Bay Area Interactive Group.  In 2011 Brian was inducted into the American Advertising Federation’s 40 & Under Hall of Achievement.  Other industry accolades include “Internet Media Buyer of the Year” and “Media All Star”.  He has also served on the agency advisory boards of Google, Yahoo, MSN, and AOL.



About Ad:tech

For fifteen years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 9 shows in 7 countries, ad:tech’s globally respected roster of speakers, sessions and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. It¹s where marketers gather together to do business in a vibrant and exciting marketplace.

About SF BIG

In a few words, sfBIG is the premier organization for connecting with the interactive community in the San Francisco Bay Area and beyond. Since 2004 we've been bringing brands, agencies, and publishers together for networking and educational events.


MAGNAGLOBAL is the strategic global media unit of Interpublic Group, driving forecasts, insights and negotiation strategy across all media channels. For more than 40 years, the MAGNAGLOBAL Intelligence Unit has delivered the industry’s most accurate and authoritative forecast of media value. The MAGNAGLOBAL Investment Unit harnesses $30 billion of IPG Mediabrands global media billings. For updates, follow us on Twitter @MAGNAGLOBAL.