February 2, 2012 – San Francisco, CA – City Youth Now, a nonprofit organization that provides services to foster and delinquent youth in San Francisco, has been selected as the client for AD2SF’s 2012 Public Service Campaign.
Each year, AD2SF, a club for young professionals in the advertising, marketing, communications and creative communities, selects one local nonprofit organization and plans, creates and executes a campaign, at no cost to the nonprofit.
“We are very excited to bring on City Youth Now as our new client,” AD2SF Public Service Chair Trevor Lindroos said. “Because both of our organizations focus on supporting young people, we hope that our work together will have a positive influence on their immediate and long-term goals.”
The strategic and creative minds behind these campaigns are AD2SF’s young professional and student member volunteers, who are mentored by industry veterans from top advertising agencies throughout the campaign development process. Through this public service campaign, AD2SF aims to provide real-world experience to its members, as well as support a local organization that is dedicated to serving the San Francisco Bay Area community.
“With the help of AD2SF, we hope to generate more awareness and support behind our programs through this campaign, so we can better serve the youth in our community,” City Youth Now Program Director Amanda Joy Norris said.
AD2SF is dedicated to creating tomorrow’s industry leaders in advertising, marketing, design and media throughout the San Francisco Bay Area. All of the programs and events that AD2SF hosts are designed to build the professional network and portfolio of young professionals, as well as encourage them to learn from the latest accomplishments of their peers and mentors. Founded in June 2009, AD2SF is an official chapter AD2 National and the American Advertising Federation.
City Youth Now supports youth in the San Francisco foster care and juvenile justice systems by providing funds for services and programs that promote stability and personal growth. Originally founded as the Volunteer Auxiliary of the Youth Guidance Center in 1950, they are the first non-profit organization of our kind in the history of the United States' juvenile court system. Their hope is that by providing them with opportunities they might not otherwise have, they will not only feel a sense of immediate fulfillment but will develop into responsible adults.