With an abundance of content and devices, screen-time is disaggregated amongst platforms and services. How do marketers reach and connect with consumers along the journey for great content? Is one platform better than the others and have certain audiences forsaken certain forms of content (i.e. linear TV)? How do you budget by platform and more importantly is it possible to have a cohesive attribution strategy? These are questions with answers that are changing faster and faster.
Join sfBIG and a panel of diverse experts for a discussion ranging from Netflix and cord-cutting, to the on-demand media consumer, to AR/VR and Pokemon Go. Panelists include leadership from companies trying to bridge the gap between screens and marketers who have found ways to do so.
We’ll explore these topics and more over breakfast at the Elk’s Lodge at Union Square. Come prepared with questions or ideas and meet other marketing leaders from the Bay Area. sfBIG breakfasts are a great chance to catch up and network with our vibrant community of innovators.
Breakfast begins at 8am, content starts promptly at 8:30am, and we will have you off to work by 9:30am.
The Elk’s lodge is just off of Union Square @ 450 Post Street, 3rd Floor. It is inside of the Kensington Park Hotel.