March 8, 2017

The Elks Lodge
450 Post Street
San Francisco, California 94102
United States of America

Event has ended

Description

 
Join sfBIG and industry leadership from the Bay Area to explore the world of Television as it morphs beyond linear & prime time. Has television become just another screen in the household?

Many of us have cut the cord or are considering doing so. There's more content available using non-linear sources than ever before . TV ads are easily skipped. How does that effect the advertising reach of the platform? With more data available, household addressable and programmatic TV are also gaining traction.

Noting the changing TV landscape, how can marketers find new and creative ways to produce engaging content that breaks through the noise and platform clutter? Can marketers expect better accountability with more data available to quantify TV investment?
 
We’ll explore these topics and more over breakfast at the Elk’s Lodge at Union Square. Panelists include leadership from major Bay Area agencies, advertisers, and technology providers. Come prepared with questions or ideas and meet other marketing leaders from the Bay Area. sfBIG breakfasts are a great chance to catch up and network with our vibrant community of innovators. 
 
Breakfast begins at 8am, content starts promptly at 8:30am, and we will have you off to work by 9:30am.
 
The Elk’s lodge is just off of Union Square @ 450 Post Street, 3rd Floor. It is inside of the Kensington Park Hotel.

Featured Speakers

Speaker: Sean Galligan
Speaker Sean Galligan

Vice President & Industry Lead,
Technology, Media and Telecom,
Yahoo


 


Speaker: Gavin Jones
Speaker Gavin Jones

Group Communications Strategy Director
Venables Bell and Partners


Speaker: Adam Kleinberg
Speaker Adam Kleinberg

CEO/co-founder
Traction


Speaker: Scott Redick
Speaker Scott Redick

Managing Director
Creative Strategy,
Charles Schwab


 


Speaker: Sara Owens
Speaker Sara Owens

Partner, Senior Director,
Analytics and Insight.
MEC


View all speakers

Date and Time

Wed, March 8, 2017

8 a.m. - 10 a.m.
(GMT-0800) US/Pacific

Location

The Elks Lodge

450 Post Street
San Francisco, California 94102
United States of America

Located on the 3rd Floor of the Kensington Park Hotel

Event has ended

Location


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The Elks Lodge

450 Post Street
San Francisco, California 94102
United States of America