May 23, 2018
Breakfast: Bay Area Creative Genius
450 Post St
San Francisco, CA 94111
Bay Area Creative Genius - 5/23
Storytelling in the Digital Age has always been about how the consumer reacts and engages with brands. In this new digital economy there is more opportunity, as well as pitfalls, for brands to tell their story than ever before.
Join us on May 23rd to hear the perspective of the industry’s best creative talent, discussing how they tackle storytelling with today's technology. Each speaker will share their different perspective on brand strategy in the digital age and how it impacts content and messaging.
Here's what to expect morning of the breakfast:
8am – 8:30am – Breakfast & Networking
8:30am – 9:30am – Panel Discussion and Q&A
9:30am – 10am – Networking
Aaron began his advertising career by accident. Ahead of starting Law School at USF, he took a temp position as the receptionist for Grey San Francisco before joining the media team… and has never looked back! He quickly became an expert in all things digital, and has been the digital strategy and processes lead on his teams for the last 7 years. Aaron applies the broadened business perspective he gained through his recently completed MBA program and brings his strong penchant for emergent strategy to his current role as the lead strategist on the VMware business at DDB San Francisco.
Nick Sheth is CEO and co-founder of Global Image Factory, an enterprise graphical services company enabling the world’s largest advertisers, agencies, and publishers to create more personalized and targeted experiences for their customers while dramatically reducing costs and time to market. His motivation for starting the company was borne out of the challenges he faced as an innovation focused omni-channel retail marketer.
Prior to co-founding GIF, Sheth spent over 5 years at Gap Inc leading global digital marketing and business development for Gap, Banana Republic, Old Navy, Piperlime and Athleta. During this time, he was responsible for digital advertising, strategic technology partnerships, mobilization, and mobile payments. Prior to Gap, Sheth held general management, product management and sales roles with Yahoo!, Overture, and CNET Networks in the United States and Europe. He began his career in management consulting.
He currently serves on the advisory boards of eTail, SFBig, and a number of startups in retail technology and mobile payments. Sheth has degrees in Molecular Biology and Business from the University of Texas.
Susan leads Audience Strategy and Consumer Insights for Dentsu Aegis Network currently working on ABI and Xbox clients. Her focus is telling stories with data, translating data science modeling efforts into language and imagery that marketing and media executives can understand and easily apply to their business challenges. Her experience includes a range of market research including consumer segmentation, qualitative research, creative testing and complicated measurement and effectiveness evaluation to bring about actionable marketing optimization.
Past experience includes expertise with Millenial-focused marketing and research efforts for clients like PlayStation, GoPro and Red Bull in addition to leading all of Walt Disney World Resorts’ media-specific research efforts
Molly Cabe found her way to Heat by following people she loved from GS&P, Pereira & O’Dell and FCB. She’s tirelessly curious about what makes people tick (and act) and has worked with brands across packaged goods, fashion, technology services, financial, healthcare, energy, gaming, and hospitality industries
Over the years, she’s particularly proud of the work that created new ways of thinking about a category, innovated a new approach to content, and added new value to consumers’ lives. She’s excited to live in an era where truly understanding and connecting with consumers has become a necessity and works to bridge research fundamentals and data innovations to help get us there.
Caitlin is a Communication Strategy Director at Goodby Silverstein & Partners, where she specializes in using media to orchestrate how ideas live, engage, and spread.
After cutting her teeth at OMD and Venables Bell & Partners, Caitlin landed at GS&P in 2013. She’s worked on clients such as Frito Lay, Adobe, and StubHub, and has contributed to a number of award-winning campaigns.
Caitlin is passionate about using both sides of the brain when it comes to communication planning, pairing data with unexpected cultural context to bring creative ideas to life.
Date and Time
Wed, May 23, 2018
8 a.m. - 10 a.m.
450 Post St
San Francisco, CA 94111