Campaign Achievement Awards

Campaign of the Year

Duncan Channon/ Kettle Brand - Stir the Pot

Best Use of Mobile

Pandora/ Propel Water

Best Use of Social Media

Fetch/ Travelocity

Best Use of Video

Carat/ Anki


Best Use of Branded Content/Brand Integration

Nest/ Fire Safety

Media Plan of the Year

Just Media/ Plantronics Active Fitness


 Company Achievement Awards

Most Innovative Company



Agency of the Year


Boutique Agency of the Year


Brand of the Year


Individual Achievement Awards

Creative Big Star of the Year

Anne Elisco-Lemme/ Duncan Channon

Brand Marketer BIG Star of the Year

Sarah Lyman/ Google

Salesperson BIG Star of the Year

Chris Pinel/ KARGO

Next Big Rising Star

Riki Newton/ Drawbridge

Account Big Star of the Year

Anisha Naik/ Fetch

Agency Big Star of the Year

Celeste Passani/ UM

Lynn Ingham Community Service Award

Carmen Chan/ Essence


In addition to the awards ceremony, each year, sfBIG recognises one individual who has made significant contributions to the industry, by inducting that person in the sfBIG Hall of Fame. This year’s inductee is Cory Treffiletti, CMO of Oracle Data. Previous sfBIG Hall of Fame inductees include Heidi Browning Pearson, CMO of NHL, Tim Richards, Head of US Sales at Aol; Brian Monahan, Head of Vertical Strategy at Pinterest; and, David Smith, CEO at Mediasmith.


sfBIG Hall of Fame Inductee

Cory Treffiletti