If you missed it this past Friday, sfBIG honored AKQA Chairman Tom Bedecarré with its prestigious Hal Riney Icons of Marketing Award. The award recognizes the amazing, talented people who have created a legacy of innovation that benefits the industry.

“Tom is one of the most influential leaders in advertising today, having led AKQA from its San Francisco base to global expansion, awards and client wins,” said John Durham, President of the Board of Directors of sfBIG. “We’re delighted to present Tom with this award in recognition of his great contributions to the world of marketing and innovation.”

“sfBIG is a great organization here in the epicenter of marketing innovation,” said Bedecarré, “and I’m honored to accept this recognition on behalf of AKQA and be included on a list of such distinguished recipients.” Bedecarré added,“It’s especially meaningful for me because I started my San Francisco advertising career working for Hal Riney.”

Huge congrats to Tom - one of the true leaders in this city's advertising history.