Ted Moon 

Principal @ Pathfinder Interactive




Ted Moon formed Pathfinder Interactive in 2008 based on his vast pioneering experience in digital marketing.  Pathfinder Interactive’s current and past clients include Identity Guard, Constellation Energy, Clearwire, United Online’s NetZero, Amtrak, X+1, Kaleidoscope Sports & Entertainment, Network for Good, Mars Pet Foods, and the U.S. Dept. of Labor, among others.   As part of a partnership with other, creative-focused agencies, Pathfinder has also worked for clients such as AARP and pharmaceutical brands including  Biogen, Sunovion, Astellas, Teva, and Vanda, among others.


Ted his over 15 years of experience in digital marketing and has overseen multimillion-dollar online media budgets for Nextel, Sprint Nextel, and Capital One. He gained financial services experience with CapitalOne as Director of Online Media where he led the corporate level development and implementation of digital media strategy.


Prior to joining Capital One, Ted gained nine years of online marketing experience at Nextel (and later Sprint Nextel) as Director of Digital Marketing.  During his tenure at Sprint Nextel, Ted built the digital marketing program from the ground up, starting as a $100k experiment in 1999 to one of the nation’s largest (over $100 million in digital media budget) and most innovative programs by 2008. In growing this business, he managed all forms of digital marketing, ranging from the traditional online display, paid search, and emerging media. Ted's programs drove new customer acquisition, brand awareness, and consideration, as well as loyalty/retention to the current customer base.  His many successes include the award-winning In the Motherhood webisode series, as well as strategic offline/online integrations with major sports and entertainment partnerships that include the NFL, NASCAR, and top-rated prime-time television shows. In addition, Ted managed acquisition direct mail, the discipline which originally brought him to Nextel.  Prior to Sprint Nextel, Ted spent three years at MCI working in direct marketing and loyalty-based marketing partnerships, including the successful airline partnership program with Southwest Airlines and US Airways. 

Ted, a Washington, DC-area native, began his direct response advertising career at the New York office of Ogilvy & Mather Direct (now OgilvyOne) working on the AT&T and IBM accounts. He later became

a product manager for Newbridge Communications, a continuities and book club publisher, and marketer.   He received his undergraduate degree from the University of Michigan where he was co-captain of the men’s lacrosse team and holds an MBA in marketing from the University of Notre Dame. 




Bladimiar Norman

SVP, Digital Media @ Skydance Media




As Senior Vice President of Marketing for Skydance Media, Bladimiar Norman oversees and executes the digital marketing campaigns for a diverse portfolio of tent pole feature films and award winning television series, with the goal of expanding Skydance Media’s online presence and brand loyalty among its fan base. Together with Paramount, Norman most recently collaborated on the digital marketing campaigns for Skydance’s 2015 film slate of Terminator Genesis and Mission Impossible – Rogue Nation. He also lead the creation of the “Experience Skydance” online platform, which immerses users into the world of Skydance’s franchises like never before in the first of its kind browsers based 3D world.  




Serin Silva 

Marketing Strategy Consultant




Serin Silva specializes in creating measurable marketing programs that span both the digital, traditional and emerging communication worlds. A senior marketing professional with 15+ years of global brand experience, Serin has led marketing strategies and advertising campaigns for Microsoft, Wired Digital, Chevron, Charles Schwab, Ask.com, Discover Card, Nestle, Adidas, PetSmart, Williams-Sonoma, West Elm, Pottery Barn and Centurylink. Serin brings a unique perspective having worked as both a client and as an advertising agency representative. This has lent itself well to understanding complex and emerging businesses, the need for creative thinking and innovation, and the importance of collaboration. Serin has worked with nearly every marketing tool in the arsenal and brings a unique combination of tools to the table each time.



Doug Bandes

SVP, Revenue & Brand Partnerships @ Above Average



Currently the SVP of Revenue & Brand Partnerships at Above Average with nearly a decade of experience in the Digital Media industry, Douglas Bandes is known as a pioneering industry expert and dealmaker.  As a key leader for start-ups such as Broadband Enterprises (now Specific Media), IFILM (now Viacom), and Digital Broadcasting Group, as well as traditional media companies such as COX Communication and KRON-TV/Young Broadcasting, Mr. Bandes trail-blazed the digital video market place—evangelizing integrated (traditional and digital) brand strategies and intricate cross-platform brand executions.




Adam Kmiec

Sr. Director, Mobile, Social, Content & Performance Marketing @ Walgreens



More info coming soon...




Steve Parker JR

CEO @ Levelwing




Steve is CEO & Co-Founder of Levelwing. Steve leads the business with a vision for creating commitment-based communication among the Levelwing team. A marketing executive that has led digital strategy and program execution for clients in the last nine (9) consecutive Super Bowls, and currently the Rio Summer Olympics, Steve is no stranger to winning big with high-stakes. Steve co-founded Levelwing in NYC in 2002, and with a desire to scale and maintain good people moved the company to Charleston, SC in December 2007. Prior to Levelwing, Steve worked for two Fortune 500 companies and two start-ups that launched IPO’s. Via an innovation investment strategy, Steve also co-founded 3rd Prime Capital and has led investments in other leading digital/IOT companies such as Jingle Punks, MindBodyGreen, SeedInvest, Coupang, Bench and Latch among others. Steve has been awarded the Ernst & Young Entrepreneur of the Year Award for Business Services but most proudly out-kicked his coverage to marry a world-class ballerina from New York City Ballet, is the father of two young children, enjoys bourbon and is a firm believer that commitment changes the world around you.




Nick Friese

CEO @ Digiday 




Nick Friese is the Founder and CEO of Digiday, a global media company dedicated to honest, insightful coverage of the digital media and tech industry. Previously, he's held publishing positions at Gruner and Jahr, Hearst Magazines, and Meredith Corporation and was one of the early members of Unicast, where he got hooked on start-ups and built a passion for the digital media and tech industry. Under his leadership, Digiday was named one of Fast Company’s top ten most innovative media companies in the world in 2015, a two-time Neal Award winner 2015, Inc Magazine’s fastest growing companies in 2014 and 2015, #38 fastest growing businesses in NYC, and was Nick named as one of the Rising Stars by The Oxford Center for Entrepreneurs.



We are very excited to have such an experienced and diverse set of judges for this years BIG Star Awards and would like to thank each of them for their time and contribution to sfBIG.